Specialist franchise owner recruitment is an investment - not a cost
Chris Davies, who has over 20 years' experience in the franchise industry, looks after FranMatch – the specialist recruitment division of Franchise Development Services – explains why.
The recruitment of franchise owners can be a time consuming and often unrewarding task, involving as it does making many fruitless calls that lead to dead ends and often working in the evening or at the weekend. However, ask any active franchisor and they will confirm that this essential part of the company’s growth, if wrongly approached, can lead to costly mistakes if not handled by qualified staff. Wrongly recruited franchise owners can soon destroy the franchisors good name and spread discontent through their franchise network. Achieving recruitment targets is committed discipline, but because of time constraints placed on the franchisor, it is often left up to unqualified staff within the company to filter the enquiries and produce a list of ‘possibles’ for follow up, thereby doubling the workload. FranMatch, the specialist franchise owner recruitment division of FDS, offers to take care of every step of the lead handling process, delivering only properly qualified candidates who are financially secure to the franchisor. The applicants are then taken through a structured assessment process which is professionally managed. This involves telephone and if required, face-to-face, interviews at any of the FDS national offices, both during and after normal office hours. All enquiries are processed using a traceable CRM system, with the net result being the highest possible conversion ratio. Should potential franchise owners need advice and guidance on selecting the most suitable franchise, then a FranMatch Executive can help with general advice, or give more specific advice on particular franchises. FranMatch is also qualified to advise on the raising of funds should the need be required. When the franchisor entertains the decision to outsource their recruitment, they must be sure that this crucial task is placed in the correct hands. The highly skilled FDS team can boast many years experience in understanding the needs of both franchisor and potential franchise owner alike. This understanding is paramount to the success of any franchise owner recruitment programme. The FranMatch service appeals to the established and the new franchisor, allowing you to utilise their time management in other areas of their franchise development. Provided that your company has realistic franchise owner recruitment goals, a budget in place and the desire to work with us as part of your team, then we should have the ability to succeed together.
The benefits of using the FranMatch service include:
- FDS has over 30 years of experience in Franchising and a strong track record of success
- Our services operate within bfa and IFA guidelines
- Access to our experienced in-house editorial team
- Utilisation of our database of potential franchise owners
- Carefully selected clients to secure immediate respect with our investors
- Flexibility to your changing needs
- Saving on time and money
- The peace of mind knowing your recruitment programme is in safe hands.