Finding the perfect franchisee

Franchisors today are realising the importance of a planned, targeted and specialist franchise owner recruitment programme and here Chris Davies, FDS FranMatch Executive, explains how investing in your recruitment can really pay off for the future


The recruitment of franchisees can be a time consuming and often unrewarding task, involving making many fruitless calls that lead to dead ends and often working late into the evening or at weekends.

However, any active franchisor will confirm that if experienced staff do not handle this essential part of the company’s growth professionally, it could lead to costly mistakes. If the wrong candidate is selected they could tarnish the franchisor’s good name and spread discontent through their franchise network.

Achieving recruitment targets is a committed discipline, but because of time constraints placed on the franchisor, it may be left up to unqualified staff within the company to filter the enquiries and produce a list of ‘possibles’ for follow up, thereby doubling the workload.

The key to successful placement is the expert handling of good quality leads, which can be generated from a number of sources, including print advertisements and websites.

FranMatch, the franchisee recruitment division of Franchise Development Services (FDS), provides a professional solution for franchisors in their recruitment process.

The applicants are taken through a structured assessment process, which is professionally managed. This involves telephone and, if required, face-to-face interviews at any of the FDS national offices, both during and after normal office hours.

Should potential franchisees need advice and guidance on selecting the most suitable franchise, a FranMatch Executive, like myself, can provide general advice or give more specific guidance about particular franchises. FranMatch Executives are also qualified to advise on the raising of funds if necessary.

When a franchisor decides to outsource their recruitment, they must be sure that this crucial task is placed in the correct hands.

The FranMatch team has many years of experience in understanding the needs of both franchisor and potential franchisee alike, which is paramount to the success of any recruitment programme.