The professional lead management service from FDS
"A bespoke Franchise Owner recruitment solution"
Traditionally Franchisors have had two choices for their recruitment strategy:
1. Build an in-house recruitment team which can be costly, inefficient and needs to be managed on a daily basis.
2. Share the responsibility of recruitment at director level and accept that the time spent on franchise owner selection can detract from your other business duties and thus have an impact on business development.
FDS now offers Franchisors a third choice - FranMatch, a service that saves you time and money!
To provide an effective Lead Management Service from within your company takes considerable knowledge, time, effort and expense with multiple calls made outside of office hours which impacts on your social life! We take care of everything and simply call you when, and only when, we have a suitable candidate for you to interview.
Our structured method enables us to identify and focus our attention on only the genuine prospects. By following our methods we ensure that, prior to meeting with you, the candidate matches your profile and is seriously interested in investing in your Franchise. It is only at this stage that we will arrange for the applicant to meet with you.
To reach the goal of arranging each meeting for you we will have spoken to as many as 50 candidates to filter out those that either do not wish to progress or don't match the specific requirements for your ideal franchise owner profile.
When a meeting has been arranged we supply you with a profile pack containing all of the personal contact details, background and financial information together with our professional opinion.
For a Franchisor to achieve their recruitment targets a constant supply of high quality leads is imperative. Having our own successful publications that are totally dedicated to educating & motivating an ever higher calibre of prospective franchise owners, we can provide the best possible editorial and advertising campaigns that will ensure your promotion delivers the correct message to our printed and online readership. Plus the hundreds of people that we come in contact with every month.
For the UK market we generate leads from the following:
• The Franchise Magazine
This leading publication has already helped Franchisors recruit over 10,000 franchise owners. Our online version at www.thefranchisemagazine.net has over 8,000 online subscribers and is viewed by over 5,000 unique visitors every week.
• The United Kingdom Franchise Directory
With over 24,000 unique visitors per month www.theukfranchisedirectory.net presents to prospective franchise owners the opportunity to view the very best of franchises available. Being online promotions can be amended and updated instantly.
• Our own database of potential franchise owners
We have an FDS database of over 25,000 prospective franchise owners. Some may match your criteria and to those we direct email campaigns to promote your opportunity. We can do this at a regional or national level to target territories that need to be established quickly. For example a territory that had been sold and Yellow Pages promotion all booked, then the franchise owner not proceeding. We did exactly this for a drain cleaning franchise and, within 6 weeks we found a new investor who did proceed.
The database is managed and updated daily to maintain accuracy of information. We abide by the data protection act and only email candidates who have given us permission to communicate to them.