Running a community pub business is a highly rewarding venture. It puts you at the heart of the community by providing a fantastic place for people to meet and spend time with friends and family. A sense of satisfaction can be achieved every day by seeing people regularly return to enjoy your hospitality.
That’s why Greene King, one of the country’s leading pub operators and brewers, has introduced a new franchise model called Meet & Eat to provide a supportive way into running a hospitality business.
With a traditional leased or tenanted pub business, the onus falls on the licensee to build the business from scratch – and in a highly competitive sector it can be a struggle to get the formula right.
But Greene King’s new franchise means that people with no previous knowledge of the pub sector can gain from the company’s 200 years’ experience in brewing heritage beers and running great pubs – over 2,000 of them.
With a Meet & Eat franchise, Greene King invests money in a pub to create a ‘ready-to-run’ business. Simon Longbottom, Managing Director of Greene King Pub Partners, explains:
“With a Meet & Eat franchise you can run a 21st century pub from day one, whether you’re experienced in the pub trade or new to the industry. You get a fully refurbished pub, inside and out, ready to trade with food and drink menus set up for you. We give you operating standards that we’ve developed for your business and support you with training, marketing, advice and guidance in addition to leading entertainment technology and our stable of award winning World Class beer brands. The package offers a tried and tested pub concept ‘on a plate’.
“The pubs that succeed in today’s tough markets are the ones which provide a modern retail experience – great beer, great food and a great environment in which to enjoy them.We know from our years of running pubs what works well and what doesn’t. It is the pubs that stand out from the crowd which succeed. Greene King can offer franchisees exactly the right solution for the area the business is in, backed up by our established way of working.”
HOW IT WORKS
A Greene King Meet & Eat franchise lasts for 10 years on a rolling basis. All food and drink is supplied by Greene King distribution channels, taking advantage of the company’s scale and buying power, providing attractive prices to franchisees.
In return for your initial investment, Greene King develops the premises to the highest standards before you move in and provides everything a business needs to get going.
The support doesn’t stop there, with ongoing training and assistance from locally based business development managers.
MEET & EAT FRANCHISEES RECEIVE:
- Fully supported marketing plans
- Ready-made events packages
- Full food and drink menus
- Clear operating standards and procedures
- EPOS till system to control and manage the business effectively
- Mystery guest and audit programmes to ensure high standards and drive sales
- And a comprehensive training programme
ALL YOU NEED TO KNOW
During your initial start up period you will receive all the training you need to operate
your business, including Greene King’s award-winning Go For Growth workshop on
Spending time in an established Greene King Meet & Eat location provides a complete overview of the concept from kitchen to front of house. Additional training is also offered in cellar management, finance and food hygiene – leading to the Chartered Institute of Environmental Health Level 2 Award in Catering examination.
Additional in-pub training for all members of staff and Electronic Point of Sale (EPOS) system training shows franchisees how to use reports to manage the business
FINDING THE RIGHT FIT
For Meet & Eat pubs, Greene King is looking for operators with strong retailing skills who are self-motivated and can build a successful team dedicated to delivering the highest
standards of customer service.
Meet & Eat franchises suit those who have some experience of dealing with customers and delivering great service but aren’t restricted to people who have worked in the pub industry before – some of Greene King’s most successful operators come from a general business background.
Greene King wants to see its pubs run by people who are passionate about beer, food and customers. As well as a passion for people, franchisees need to be willing to use Greene King’s systems and procedures and must have a business-focused attitude to work.
THE MONEY BIT
Greene King Meet & Eat franchise pub entry costs are £85,000 for the franchise package,
with a trade deposit of £5,000 and working capital of £15,000, variable depending on the
Ongoing costs include rent, an Ongoing Franchise Fee of 8 per cent on net turnover and Marketing Support Fee of 2 per cent.
In return, the franchisee can expect to generate an estimated annual profit of £40-45,000.*
WHY GREENE KING?
Simon said that Greene King prides itself on the wealth of experience, knowledge and support it offers to all the pubs in its estate.
“Although Greene King is new to the world of franchises, with more than 200 years of experience, we know how to run great pubs,” He added: “We’re delighted to be able to open up a whole new route in to running one of our pubs. I look forward to welcoming enthusiastic new franchisees to the Greene King family.”
The Orange Tree, Braintree, Essex
The Orange Tree pub in Braintree became one of the first Greene King Meet & Eat pub franchises in 2010, following a total transformation that took the pub right back to its roots.
Together with Greene King, licensees David and Robert said they wanted to create a real hub for the local community, by offering a modern, bright and comfortable proper pub with plenty going on.
David said, “We wanted to place The Orange Tree at the heart of the local community by offering something for everyone. Whether you like live Sky sport, a game of bingo, a quiz or a quiet family meal, The Orange Tree offers it all. We wanted to create a proper pub where people can relax and be together and we hope we’ve achieved just that.
“Greene King approached us to convert the pub in to a franchise and we realised that an injection of money in one lump some would be brilliant as we could become the best pub in the area, nearly overnight.
“Since converting, our turnover quadrupled. And adding Sky TV means that on sports nights we’re packed out – even mid week.”