Franchisee Diary, Andrew Rogers, Wisbech
I'd been looking into the possibilities of franchising for over 10 years to get an idea of what was out there and which franchises developed into successful businesses.
However, I discovered that GreenThumb would be an excellent choice of investment when I moved house and needed someone to do the lawn. I couldn't find anyone in the area who could do it to a professional degree and so instantly knew that there was a considerable gap in the market. I have a strong interest in gardens and gardening and so this seemed like the perfect opportunity.
I looked at other businesses in this sector but for me GreenThumb presented a very good package. They have a strong brand, great support and a national network which means that GreenThumb franchisees can benefit from customer referrals from anywhere in the country. Before all of this however, was the training course, which was very well structured and varied - it covered both the management side of running a business but also the technical aspects of lawn care...it had everything.
We launched in March this year and benefited from GreenThumb's marketing plan, which got us off to a great start. The business is currently ahead of plans and by spring 2008 the business will have a second van and its first employee. I've enjoyed running this franchise immensely - I can work outdoors and meet plenty of people who are all happy with the results we give them. Not only that, but GreenThumb is a great business franchise that will quickly develop into a multi-van management opportunity.