Gymboree acquisition of Messy Monsters completed

Gymboree, a franchise that provides classes for the under fives, has recently acquired Messy Monsters, an arts franchise for pre-schoolers. Following the acquisition 15 former Messy Monsters franchisees have been converted and re-branded into Gymboree Arts. This has meant that Gymboree now offers classes across the UK with 50 franchisees and over 10,000 children attending one of its classes each week.

Sandra Marchetti, Managing Director of Gymboree UK, said: 'We are thrilled with this exciting step forward. We have just completed our training of the former Messy Monsters franchisees and they have begun their new Gymboree Arts classes.

'The feedback from Messy Monsters franchisees and customers has already been overwhelmingly positive which is exciting for the entire Gymboree franchise network. The quality of the Messy Monsters franchisees is exceptional; they are committed, hard-working, and they love working with children and parents. The fit with Gymboree is perfect.

'What makes a Gymboree franchise stand out amongst the many children's franchises out there is our professionalism, national reach and exceptional quality. When considering a franchise, a candidate must be confident that they will be offering a unique and desired service and also that they, as franchisees, will be supported effectively by their franchisor. At Gymboree, this is exactly what we do.'

Michelle Borrill, a Messy Monsters franchisee for Rochdale and North Manchester, said: 'I can already see that Gymboree will allow me to offer a better quality class to my members which is wonderful. Gymboree classes offer plenty of fun but with a solid educational value which brings more value to my business.'

Amanda Evans, a Messy Monsters franchisee from Nottingham, added: 'We have already seen a high level of support and commitment from Gymboree's head office, which helps tremendously. They have a vast amount of experience, both nationally and globally, that we can draw upon which will make my business stronger.'

Sisters, Clair and Sarah Campion, from Messy Monsters Braintree, commented: 'Gymboree lesson plans, props, music - they are all very high quality and head and shoulders above anything offered in our market. We are thrilled to be a part of such a respected global brand.'

Established in Northern California in 1976 Gymboree operates in 32 countries worldwide delivering classes to children under five that help children's physical and social development through gym, music and the arts.