Major franchise events set to take place in the US
Once franchisors have expanded their brand across the UK, many begin to look at launching their franchise into international markets.
A combination of its huge market potential, a common language and a similar business culture makes the US an attractive country for UK-based franchisors to target for international expansion.
It is important that franchisors looking to expand their brand into new countries to thoroughly research the new market. For franchisors considering launching their brand in the US part of this research could include attending one of the many franchise events and exhibitions that take place in the US throughout the year.
By attending one of these events a franchisor will not only be able to see what opportunities already exist in the market, and therefore what the competition is, but they also usually include seminars and talks that provide general information about the franchise industry in the US.
Some of the events and exhibition that are scheduled to take place in the US are:
The West Coast Franchise Expo, Los Angeles
November 4-6, 2011
Franchise Expo South, Miami
January 20-22, 2012
IFA Franchise Convention, Orlando
February 11-14, 2012
International Franchise Expo, New York
June 15-17, 2012
IFA Annual Convention, Las Vegas
February 17-20, 2013