The award is judged by an independent panel of experts who assess the entries for creativity, relevance and performance in reaching its desired audience.

The ground breaking free family training workshops have been adapted from their City & Guilds accredited dementia training programme, specifically developed for Home Instead’s caregivers.The training which is provided to their care teams, teaches innovative techniques for dealing with dementia.

Franchise offices are able to share their knowledge with their local community, helping people to identify the typical signs of dementia and gain a better understanding of the condition. As well as full PR activity and support, the franchise offices are also able to access a full range of materials to promote their workshops. They have been a huge success, with journalists being extremely receptive to the campaign.

Adrian Goodsell, Head of Franchise Sales at Venture Marketing Group said: “Congratulations to Home Instead Senior Care on winning this award. The winners in each category beat very strong competition to earn their trophy as the standard of the campaigns entered was extremely high.High quality marketing like this is a major reason why these franchised businesses and their franchisees are increasingly successful even in the recent and current economic climate.”

Trevor Brocklebank, CEO commented, “Helping older people is very close to our hearts and this particular campaign has been, and will continue to be, an incredibly powerful campaign on many levels. We are very proud to be acknowledged for the work we are doing in supporting people with dementia and also for increasing awareness of the condition.”

Home Instead has over 150 offices throughout the UK which specialise in providing non-medical care services to older people to help them to remain living in their own homes.

Published: 4 April 2014

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