Kitchen franchise celebrates 30th anniversary with celebrity chef

Now celebrating its 30th anniversary, In-toto Kitchens recently invited BBC celebrity chef Simon Rimmer to join the celebrations as the UK kitchen franchise opened its 52nd high street store.

Together with franchise owner Philip Whitehead and In-toto Managing Director Jonathan Wagstaff, Mr Rimmer entertained guests by preparing a three-course meal in the Bristol store's state-of-the-art, fully-fitted demonstration kitchen.

The new store is the second to be opened by Mr Whitehead, who launched In-toto Swindon in 2007 after a 25-year career in computer sales. Running the two stores is a real family affair, with Mr Rimmer supported by his wife, brother-in-law and son-in-law, and he firmly believes his franchise success is down to location, the right product offering and family support. "We opened our Bristol store exactly three years after the launch of Swindon," he said. "Our success - and the reason I selected a kitchen franchise as my choice of business - is down to the high value product we sell. Our kitchens retail between £15,000-£30,000 which ensures a good margin for our design and sales input."

Established in 1980, In-toto now has more franchise stores spread across the UK than any other kitchen retailer in the country and is part of the AWIP Group, one of the world's biggest kitchen manufacturers. Offering customers the reassurance of a national brand, In-toto stores combine the skills of an experienced in-house design team with exceptional personal service in their local area.

"The opening was a superb night," said Mr Whitehead, commenting on the launch of his new store. "We were delighted so many people came to support us. Simon Rimmer's passion for food truly reflects and complements our passion for kitchens - he created a fantastic atmosphere and was an inspirational addition to our evening!"

"We are keen to encourage our owners to develop multi-outlet businesses," said In-toto Managing Director Jonathan Wagstaff. "Enterprising spirits such as Philip have driven the growth of our business over three decades. We're delighted to see our portfolio of stores growing, and it reflects the continued strength of the In-toto brand and our franchise opportunity."