Healthy Profits

When Pina Gogna was made redundant after 30 years of working in a commercial environment, he decided that he had enough of working for other people and set about looking for an opportunity to establish a business of his own. He quickly recognised that franchising offered a low-risk route to a successful safe future and after careful research, identified the healthcare industry and Kare Plus as the perfect fit.

“My ambition was to operate in a high growth industry that would be as recession proof as possible, with high profit earning potential and long-term sustainability.” Pina explains: “Although my background is not in healthcare, I had been very aware of the significant changes taking place in the sector, so I felt that this was the industry that ticked all the boxes for me.”

Pina and his wife Rajni initially looked at domiciliary care, but realised that restricting themselves to providing a single service would limit expansion and earnings potential.

“When we met with Kare Plus, we liked the fact that they had more than one service offering and one route to market. With Kare Plus we would be providing nurses to private hospitals and nursing homes, as well as nursing care and domiciliary care to those at home. We knew that Kare Plus was a relatively young company, but we saw that as a positive – we liked their energy and dynamism, and we liked the potential of a Kare Plus business.”

Pina and Rajni launched Kare Plus Worcester in October and have spent the first quarter focusing on recruiting high calibre staff, who were suitably qualified, to then take them through a stringent recruitment process in order to get them compliant with required standards. According to Pina, there is huge potential demand for Kare Plus’s services in Worcester, but clearly it has been essential to have the necessary numbers of staff recruited before going out to the marketplace.

“We are already providing some services to customers and they are ready to give us more work, but to be honest we’ve had to manage expectations and hold back until we’re fully staffed up. The challenge is certainly not about making sales, but more about identifying and recruiting the best staff to meet demand. There are other nursing agencies out there, but our biggest sales point is that we provide high quality, reliable, best-in-class services, and when we gain a customer, we keep them. This is our business, so our motivation is to build strong relationships with our customers and maintain a reputation for excellence.”

The couple’s plan was always to ‘cut their teeth’ on supplying nurses and carers to private nursing homes to start with, but through 2013, as well as growing this area they will also be expanding into providing services to the NHS. Then by the end of the year the domiciliary marketplace.

“Although it’s early days, we are delighted with the way our business is growing.” Pina says. “Being part of a recognised brand opens more doors and potential customers have a chance of already knowing who you are and what you stand for. Also, we’re in a fantastic position to capitalise on Kare Plus’s recently sec national contract win with Dimensions – there are 14 of their homes in our area and we could benefit hugely from supplying them.

He concludes: “We love working for ourselves and we are happy that we chose Kare Plus. It’s our business and it’s up to us to make a success of it. We are feeling very confident about the future - currently it’s all hands on deck to prepare to meet the requirements of the new contract and frankly, we can’t wait!”