Krispy Kreme arrives in Grimsby

The doughnuts are available from Tesco stores in Grimsby and Cleethorpes

Gurdeep Singh, who handles the Krispy Kreme brand in the north commented: “We decided to come to the area after loads of requests from Facebook and Twitter users. They are going to fly off the cabinets – people go absolutely mad for them wherever we open.”

The new counter has also supplied the shop with two new staff members. Singh added: “Working with the community is a big part of our ethos as a company, so we were glad that we could create jobs.”

John Carberry, Tesco Grimsby store manager said: “I was really pleased to hear we were getting the doughnuts because they are so popular – but not as pleased as my six-year-old son.”