One Life Live: 29 Feb - 2 March 2008

One Life Live is delighted to announce that the Franchise Development Service is to partner with the Be Your Own Boss zone at the 2008 event. Franchise Development Services, publishers of The Franchise Magazine and the UK Franchise Directory has joined a range of leading franchise and media organisations already on board to promote the Be Your Own Boss zone at One Life Live 2008.

FDS Announces Support of One Life Live 2008

An exciting business start up event, now in its third successful year, the Be Your Own Boss zone at One Life Live attracts people who are ready to start their own business, and who are extremely attracted by the opportunities franchise companies provide to become part of an established, successful company.

  • 87% of One Life Live's visitors plan to start their new business within the next 12 months.

Female Appeal

With 20 - 25,000 visitors and 300 exhibitors anticipated to attend the event within the Grand Hall at Olympia from 29th Feb - 2nd March 2008, the event presents a unique opportunity in the franchise and business start up arena in that it attracts more female visitors than male - 68% female to 32% male. Visitors come looking for interesting business opportunities that have financial, creative and lifestyle appeal.

If you have a franchise opportunity that will appeal to our audience, get in touch now and reserve your stand call James Gradwell on 01983 248663 or email For more information about the Be Your Own Boss zone visit

An Affluent Audience

85% of the audience are ABC1, with an average household income of between £60 - 80k, meaning they have both the passion and the means by which to succeed.

Marketing to Succeed

The Be Your Own Boss zone at One Life Live 2008 is backed by a major marketing campaign with huge national reach. Media partners include Eve Magazine, The Independent, Start your Business, Woman and Home Magazine, Psychologies Magazine, The FDS and LBC Radio.

In addition to the extensive advertising and promotions undertaken with our partners, the event is also advertised within The Daily Mail, The Daily Express, The Sunday Times, The Guardian, The Observer, The Evening Standard and Metro. We also undertake tube, rail and radio campaigns and direct marketing to over 1 million contacts. The event has huge PR appeal and this year attracted coverage from a huge selection of press, radio and TV - with over £1 million in advertising value equivalent achieved.

As part of its partnership, the FDS will also be marketing the event to its extensive membership base, with special ticket offers and promotional activity taking place in the six months leading up to the event.

Be in Good Company

Just some of the companies who promote their opportunity within the Be Your Own Boss zone at One Life Live include; Coffee Republic, MAD Academy, No Letting Go, Business Link, Body Shop at Home, Home Stagers, Auditel, Herballife, HSBC, Amway and Captain Tortue.

Can you afford not to be there Call James Gradwell on 01983 248663 or email to book your stand.

Participation in the Be Your Own Boss Zone at One Life Live Gives You:

  • The opportunity to meet thousands of people who want to become their own boss and have the money and passion to invest to make it happen
  • A chance to be part of the only business start-up or franchise event that attracts a female dominated audience
  • The opportunity to take advantage of the huge marketing and PR campaign surrounding One Life Live to promote your business opportunity
  • Inclusion on the One Life portal website, including a link to your website and company profile
  • Entry into the One Life show guide, profiling your business opportunity

For more information about the Be Your Own Boss zone at One Life Live visit

Kudo Communications Ltd