Peter Andre Enters Franchising
International Pop Star, I’m a Celebrity Get Me Out Of Here contestant and TV personality, Peter Andre has put his faith – and celebrity backing – into a brand new franchise opportunity with his martial arts tutor and friend, Paul Hawkes. Gareth Samuel speaks to the dynamic duo about their plans for the latest franchise launch that everyone is talking about.
It is with great intrigue that the franchise world welcomes Peter Andre, a name usually more synonymous with celebrity, fatherhood and pop music than the corporate arena. The worldwide superstar has put his considerable celebrity behind Paul Hawkes’ Kung Fu Schools martial arts business. When asked why he decided to become part of the business, Peter answers: “I have trained at Paul’s Kung Fu School since 2010 and I am passionate about the benefits learning martial arts has brought me and my children, who have also trained at the school. I love what they do, what they stand for and I’m in the fortunate position where I can help promote the schools across the country.”
This brand new franchise launch has traded as an individual business successfully in the Surrey area since 2007 under the capable guidance of owner Paul Hawkes, who has recently decided that now is the time to expand nationally. He explains: “Over the past six years, we have proven the existing Kung Fu Schools are the basis for a profitable, sustainable and scalable business. We were looking to expand the business nationwide and franchising seemed the natural route to help us do this.”
Kung Fu Schools is a franchise opportunity for investors serious about helping children and adults develop techniques, fitness and confidence. Peter adds: “Apart from the fitness it brings, it has boosted my confidence and has made me more focused in other parts of my life. My children have also trained with the school and absolutely love it. Not only is it great fun, but it teaches discipline, self-confidence and respect for others – all qualities which any parent would want for their children.”
Franchise owners do not need martial arts experience as the franchise package, which has been extensively developed with the help of expert consultants, includes full training and support. Paul says: “The franchise package includes comprehensive training in Kung Fu from the school’s expert team of instructors, operations manuals, equipment kit, marketing/advertising materials, an impressive launch and a marketing support pack. Peter will also be helping franchise owners promote their schools through social media, videos and other marketing activity,” – this publicity boost will likely prove invaluable for prospective investors. While Paul will deal with the operational and training aspects of the business, Peter Andre will help with promotion and marketing co-ordination.
So, what qualities does a Kung Fu Schools franchise owner need to have? Paul says: “What matters is having the right attitude and the commitment to working hard. I think the overriding requirement is a passion for working with children and wanting to make a difference to their lives, helping them achieve their full potential.”
If you are in the market for a franchise with almost unlimited marketing potential, backed by a genuine household name, a Kung Fu Schools franchise opportunity could be the best way to kick-start your career prospects.