An award-winning UK online retailer is strengthening its international presence as part of its aim to become a global leader in its sector.

Labels4Kids, which supplies quality personalised identification products, is taking steps to boost its brand and business offering with a network of international franchise owners.

The company already supplies products to over 72,000 customers across the world and now wants to grow the business by enhancing its profile in individual countries using franchise owners’ local knowledge and expertise of their own market.

Labels4Kids was established in 2004 by Ann-Maree Morrison and has grown year-on-year with a current turnover of over €370,000. Morrison founded the business after becoming frustrated that her three boys not only had a tendency to lose things, but frequently came home with other children’s belongings. She spotted a gap in the market for high-quality labels that would be durable and not fall off once applied to clothes and other items.

Following years of research, Morrison set about designing and manufacturing her own range of labels that were fit for purpose. Using UK-based suppliers, Labels4Kids has grown a reputation for delivering a quality range of products, which cater for the day-to-day realities of family life – for example, its dishwasher-proof vinyl labels have become a best seller.

Morrison said: “The Labels4Kids selling point is the quality of its products – we have created a brand and market position on the basis that we can deliver products that work and meet customer expectations. The next step for the business is strengthening our foothold in individual countries by offering country licenses to approved franchise owners. As a country franchise, there would be responsibility for the development of the Labels4Kids brand and e-commerce site ensuring that the business is communicated more effectively with local market knowledge.

“It is a very exciting time for the business and we are looking forward to sharing our award-winning formula with like-minded business people across the world. We are particularly keen to hear from people in France, Germany, Spain as well as elsewhere in Europe, Canada, South Africa, the Middle East, Asia, New Zealand, Australia and beyond.”

Labels4Kids was recently recognised in the Online Retail Awards 2012 from a field of international entries. It won Online Retailer of the Year in the Children category and a commendation for its innovative and easy-to-use website.

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