LIPA 4:19 makes its European debut

Established in 2003, part-time performing arts academy, LIPA 4:19, has gone on to open multiple academies throughout the UK and is now set to expand its management franchise to Europe.

With three franchised LIPA 4:19 academies already established in the UK and two more opening in the new year, Franchise Manager Kerry Watkins, is eager to continue its successful expansion with the launch of its first European academy in Bulgaria.

“Our first European LIPA 4:19 academy will be launched in February 2011,” reveals Kerry. “I will go over to Bulgaria in the new year to assist with staff training, marketing, the academy launch and establishing the day-to-day running of the business.”

Experienced performing arts professional and LIPA 4:19 franchise owner, Martina Nenova will act as academy principal while Bulgarian film Director, Jivko Boteff, will take on the role of Artistic Director. The new academy will hold its classes at the grand Music Theatre of Sophia.

The couple approached the LIPA 4:19 franchise team, as they were very impressed with the curriculum and variety the academy had to offer.


“Jivko and Martina have a real passion for the performing arts and I know that they will do a brilliant job managing the LIPA 4:19 academy,” enthuses Kerry. “With a venue like the Music Theatre of Sofia, which has excellent teaching and performance facilities, the academy is sure to gain a lot of interest in the local area.”

“To ensure the new LIPA 4:19 academy gets the publicity and recognition it deserves, we will be holding a press conference with Bulgarian TV and radio stations from the local area to generate a buzz.”

Since its launch in 2003, the LIPA 4:19 brand has successfully established its reputation as a quality and unique business opportunity, which has been confirmed by its recent British Franchise Association ‘Associate’ accreditation.

“When we awarded our first LIPA 4:19 franchise in 2008, we were very thorough with the selection process to ensure we had the highest calibre of franchise owners,” explains Kerry. “As the company started out small, we wanted to make sure we steadily built a quality brand and so we took particular care in deciding who should become part of the LIPA 4:19 network.”

LIPA 4:19 is the only children’s performing arts academy in the UK that is directly linked to an established art institution – the Liverpool Institute for Performing Arts.

LIPA 4:19 classes are open to all children and young adults between the ages of four and 19 looking to explore and express creativity through singing, dance and drama.
LIPA 4:19 is looking for franchise owners who have a passion for the performing arts and a good head for business. Previous experience working in the performing arts industry or with children would be an advantage but with the assistance of the LIPA 4:19 franchise team, franchise owners will receive all the training and support they will need.

Reported by Tiffany Brooking