LIPA 4:19 takes centre stage in Bulgaria

It’s lights, camera, and action for Bulgaria LIPA 4:19 franchise owner Martina Nenova, as her academy makes its grand debut.

At the start of the year LIPA 4:19 Franchise Manager, Kerry Watkins, revealed that the performing arts franchise would soon be opening its first European academy in Sophia, Bulgaria. After months of training and preparation, LIPA 4:19 franchise owner, Martina Nenova, opened the doors to her academy in March. Kerry, who went over to Bulgaria to assist with the launch, explains: “Martina thought the launch went really well and she was crying with happiness. It was almost a year to the day since she first discovered LIPA 4:19 in The Franchise Magazine.

“I went over to Bulgaria three days before the launch to provide two days of teaching training and guided Martina and her team through the whole structure and business setup, and I was by her side throughout the launch.”

The new LIPA 4:19 academy, which holds its classes at the four star Metropolitan Hotel in Sophia, is the only academy for theatre arts for children between the ages of four and 19 in Bulgaria.

“The hotel is perfect for the academy as it has bright and spacious rooms for classes and parents can go grab a bite to eat or enjoy the spa while they wait for their children,” says Kerry.

To ensure the new academy raised its curtain in style, the LIPA 4:19 franchise team organised various marketing and media promotions for the grand opening.

“There were lots of journalists and local television stations at the launch,” says Kerry. “The media was introduced to the teachers, Martina, her two partners Nadezhda Nikiforova and Krasimira Hristova and the two Art Directors Boris Pankin and Evgeny Gospodinov.

“We spoke about what the LIPA 4:19 academy has to offer and what it would bring to the children of Bulgaria. We also showcased the teaching curriculum and previous shows on DVD.

“The launch was a huge success,” enthuses Kerry. “Lots of children and parents came in to pick up application forms. There was a real buzz in the air and I could tell everyone was excited about the academy.”

Franchise owners can take a joint managerial/operational role and oversee the running of their academy and teach classes themselves, provided they have an appropriate teaching qualification. Alternatively, they can leave their teachers to run all of the classes and focus on supporting and growing their business.

As an experienced performing arts professional, Martina, along with her Art Directors, will be responsible for supplying the creative team and producing the curriculum programme.

“Martina has a real passion for the performing arts and I know that she will do a brilliant job managing the LIPA 4:19 academy,” enthuses Kerry.

LIPA 4:19 is the only children’s performing arts academy in the UK that is directly linked to an established art institution – the Liverpool Institute for Performing Arts. Classes are open to all children and young adults between the ages of four and 19 who are looking to explore and express creativity through singing, dance and drama.

LIPA 4:19 is looking for franchise owners who have a passion for the performing arts and a good head for business. Previous experience working in the performing arts industry or with children would be an advantage but with the assistance of the LIPA 4:19 franchise team, franchise owners will receive all the training and support they will need to run their academy successfully.

Reported by Tiffany Brooking