Think local? Think localpeople

The future of local news and community is online. This is your opportunity to build a rewarding independent business as part of a large, established media group providing all the flexibility, support and expertise you need.

Localpeople is part of the Daily Mail General Trust, one of the largest media groups in the UK with more than 100 years of history, a wide range of businesses and a track record of success; from traditional newspapers such as the Daily Mail and Metro, to leading websites such as Jobsite, FindaProperty and PrimeLocation.

As a localpeople franchise owner, you would run your own localpeople website covering the area you live in. A localpeople website provides everything the community needs to know about your local area, and provides an online space where local people can post messages, events, pictures, business reviews and create their own groups.

Your passion for your local area would be the key to your success in creating a vibrant local website for your community, scooping all the local news and prompting lively discussions and debate online. You would be responsible for delivering great local leads to businesses interested in reaching your users, and your passion will result in local advertisers jumping on board.

There are already 160 localpeople sites running throughout the UK at the heart of many communities providing local individuals with an online hub for local news, discussions, groups and local businesses with a one-stop-shop for promoting themselves in their area.

We already have evidence of a huge existing audience. Over 750,000 people visit localpeople sites each month, generating over 2 million page views. What is more, localpeople visitor numbers and page views are up 30 per cent in the past six months, demonstrating the huge potential for growth in the business. localpeople is already an established community hub with a huge engaged audience that you can become a part of.

Running a localpeople franchise will be financially rewarding – you could build a monthly income of well over £5,000. With ambition, hard work and determination, franchise owners can drive to build an income well into five figures.

localpeople gives you the flexibility to work the hours that you want on your own terms, from wherever you want, giving you unrivalled control over your work/life balance. You also don’t need to worry about the hassle of dealing with stock or securing a property to work from.


More than anything else, franchise owners have to be friendly and personable to be successful. Running a localpeople franchise is about becoming the centre of your community, and championing its interests. You need to get out and speak to people, understand their needs, gain their trust and help them find solutions.

As you will be dealing with the businesses and issues that matter to your area, you will become known as a leading figure in your local community. Not only as a valued supplier to local businesses, but also as a champion of the most pressing issues facing the community.

localpeople will provide extensive support and training to help hone your skills and succeed. Head office will train you to produce concise, informative articles that will help start debate on a system that, though second-to-none in technology stakes, is also extremely quick and easy to use. localpeople will also train you to turn a great local site into a greater revenue by offering marketing solutions to local businesses that really work for them and provide them with a great Return on Investment. If you are happy surfing the internet and using a basic word processing package, you will find running your own localpeople site an easy to operate and rewarding business opportunity.