10 reasons to Look Local

1/ Full training and support
2/ Exclusive territories with opportunity to purchase more
3/ Look Local operating manual
4/ Your own Look Local website
5/ Your own domain name and hosting
6/ Web Directory listings for your customers
7/ Automatic invoicing and bookkeeping
8/ Fully integrated sales database system
9/ No previous experience in sales or business management required
10/ £500 of printing costs discounted from initial book

In the current economic climate, local businesses are working harder than ever to attract new customers, tradesmen are needing to source to source more work independently and a growing number of people are using redundancy payments to start up on their own- and they all need to advertise. That's why Look Local franchise owners are bucking the current trend and enjoying a healthy upturn of business.

Look Local offers an effective blend of low-budget advertising with large-scale distribution - it's a perfect mix for anyone looking for more customers and more businesses.

In addition, as more and more customers turn to the internet to source products and services, Look Local has responded by launching its new look website with an exciting new design and simple search system so customers can now browse with ease.

Furthermore, with the franchise package remaining such excellent value for money, there's never been a better time to Look Local.

Father and son expand Look Local franchise

Look Local franchise owners Ray Bessell and his son Greg have been able to expand their business after transferring to the new Customer Relationship Management (CRM) and Accountancy system which was launched by the advertising directory network last year.

Ray joined Look Local in 2007 when he bought the Alcester territory, and since then he and his son Greg have taken on an additional territory in Bromsgrove. "I was keen to be my own boss and got talking to Clive Wheeldon who is a director at Look Local," says Roy. "He suggested the franchise opportunity and I was immediately impressed. I liked the idea of a low-cost business with minimal overheads and the backing of an established brand so decided to invest.

"With Look Local head office taking care of the invoicing and some of the administration through the new CRM system, Greg and I were able to concentrate on starting up local directories for both the Redditch and Droitwich areas last summer. We now feel we have the time to be able to manage four local directories. By doing this, we anticipate doubling our current turnover of £60,000.

"We think the new support system is great - it has definitely made our lives easier. Before we had to create our own database using software like Excel. Now, with the new centralised database, once all of the information is transferred across there is a sense of uniformity as all of the franchise owners record their clients' data in the same way.

"Business is going really well at the moment and we think this is because the recession has led a lot of local traders to reduce their advertising expense. Therefore, they cannot justify the cost of advertising in a glossy publication. Instead, more companies are coming to us, because we are more cost effective and have a similar circulation figure."

Look Local Director Clive Wheeldon says: "The CRM system was created in response to our franchise network's request for help in finding a way to minimise the burden of administration and accounting. The system holds and monitors all of the franchise owners' customer data allowing easy access to manage their sales activity and campaigns. This, together with an invoicing and integrated accounting package, relieves the individual franchise owner from creating and recording sales invoices, and automatically updates the bookkeeping."

"The new CRM system was created in response to our franchise network's request for help in finding a way to minimise the burden of administration and accounting. The system holds and monitors all of the franchise owners' customer data allowing easy access to manage their sales activity and campaigns. This, together with an invoicing and integrated accounting package, relieves the individual franchise owner from creating and recording sales invoices, and automatically updates the bookkeeping."
Clive Wheeldon, Look Local Director (pictured with fellow Director Matt Shaw)