Hard work. Passion. Dedication.

That’s what makes our franchisees. That’s what makes McDonald’s

Mike Smith, McDonald’s franchisee

Mike Smith has been a McDonald’s franchisee for 10 years and runs fi ve restaurants in South London. Having been a huge fan of the brand throughout his childhood and teenage years, he first joined McDonald’s as an employee at the age of 19 whilst he was still at college, having been attracted to the company by the progressive nature of the business. From there he worked his way up the business to eventually becoming a franchisee in 2001 and has now been with the company for a total of 25 years...

“McDonald’s allowed me to work my way up the career ladder right from the shop fl oor. The support and education they have provided along the way has been second to none and has helped me develop the skills needed to become a successful franchisee.

“McDonald’s is fi rmly committed to investing in its people - keeping a good, motivated team is vital to maintaining your restaurant success. I encourage the ongoing development of my staff. At the moment I have twelve employees on our apprenticeships scheme. I also ensure that everyone has access to the internet provided in the staff room so that they can study for the English and Maths qualifications that McDonald’s provides through its employee website.

“McDonald’s offers a brighter future all round”

By offering our people these tools and qualifi cations we are giving them the chance to grow and develop within the business.”

“The company as a whole is currently experiencing exceptionally strong business momentum and continues to outperform the market. McDonald’s not only listens to its customers but also acts on what they say they want. It’s a progressive company that moves with the times and doesn’t take the brand’s world-wide success for granted. The new look restaurant environment is agood example of this – I invested in the new look by reimaging three of my restaurants and the effect was instant. It drew customers in like a magnet and it’s moves like this that helped to drive record sales growth in my restaurants in 2010.”

“McDonald’s also encourages its franchisees to get involved with their local community and this is something that is integral to the way I do business. Each year I put on a variety of football events for youngsters and often get involved with local anti-litter campaigns. To me, this is all part of being in a people business and it’s why I believe that if you’ve got the passion, drive and ambition, there’s no better company to help you achieve success than McDonald’s.”

SUMMARY:

Type of Franchise:
Restaurant

Industry Sector:
Food & Drink

Ideal Franchisee Profile:
Flexible, determined people with proven management skills and ambitions to operate more than one restaurant.

Year Established in UK:
1974

Franchising Since:
1986 in the UK

Number of Franchisees (UK):
159

COME AND MEET US

OPEN DAYS– 17th September
Ramada Encore Barnsley, Whinby Road
Dodworth, Barnsley S75 3LF

– 15th October
Marriott Leicester, Smith Way, Grove Park
Enderby, Leicester LE19 1SW

– 11th November
Marriott Newcastle MetroCentre
MetroCentre, Gateshead NE11 9XF

EXHIBITIONS

– 30th September and 1st October
The National Franchise Exhibition
NEC Birmingham, Birmingham B40 1NT