The Middle East & North Africa Franchise Association – the portal to business in the Middle East and

The Middle East & North Africa Franchise Association (MENAFA) is a membership organisation of franchisors, franchise owners, and service providers and the only regional industry association serving the $30 billion franchise sector in the Middle East and North Africa (MENA). The MENA region is growing at a rate of 27 per cent per annum, making the MENA a beneficial platform for anyone considering new business opportunities in the franchise sector.

MENAFA is committed to state-of-the-art promotion of the franchising industry as a tool for economic and human development throughout the MENA region. MENAFA focuses on the key benefits to the franchising industry in the region, as well as promoting growth and expansion regionally and globally through our wide and comprehensive networking opportunities.

MENAFA membership

Membership of MENAFA is not mandatory, but is a necessity, and is open to any organisation or individual involved in the franchise sector. Members are carefully selected to ensure that the MENAFA Elite Club maintains the highest calibre of entrepreneurs across the franchise sector in the Middle East & North Africa.

MENAFA members are the region’s franchise leaders, visionaries and innovators. They have access to the latest news and developments in franchising throughout the MENA region, members also enjoy discounted rates to attend the Annual ME Franchise Expo, educational seminars, and local and regional forums.

MENAFA’s vision

MENAFA’s vision is to be recognised internationally as the complete resource for comprehensive advice and support for effective business format franchising in the Middle East and North Africa for the benefits of economic development.

MENAFA’s mission statement

MENAFA’s mission is to bring together the best practices of franchising as these affect each member country and thereby to protect, enhance and promote franchising through government relations, public relations and educational programs.

MENAFA will encourage government support for SME franchise programs based on the following socio-economic development benefits:

  • Job creation (direct, indirect, and induced)
  • Tax base is increased due to more output, higher efficiency of new businesses, and more accurate reporting
  • Economic modernisation and infrastructure development
  • Long-term economic growth
  • Higher level of entrepreneurship and SME development
  • Advanced entrepreneurship via multiple-unit franchising provides higher growth
  • Franchising diffuses innovations across the system of outlets
  • Increased competition leads to additional consumer choices and/or lower prices
  • Franchising education and skill transfer
  • Enhancement of the labour force More expertise and managerial and labour training
  • Output creation (direct, indirect, and induced).

MENAFA annual franchise exhibition

MENAFA’s franchise exhibition is the premier event in the Middle East for franchising. World-class speakers, franchise experts, development and networking opportunities and Meet The Buyer business meetings combine with the annual MENAFA Awards for Excellence. The exhibition hall will showcase the latest national and international brands, products and services of over 100 companies. It is a must for any serious franchise owner or potential owner providing high-profile PR and huge industry recognition. The MENA Franchise Awards for Excellence in Franchising are designed to recognise exceptional performance in franchising, with the goal of encouraging operators to raise the bar on service and their offering. MENAFA aspire to make these awards much bigger and more prestigious in the years to come. The awards are presented in 12 categories on the sides of our annual exhibition at the Jumeirah Beach Hotel Convention Centre in Dubai.

MENAFA advisory board

MENAFA advisory board is an international network of franchise professionals covering operations, development, marketing and law, who are available to advise and share their experiences with franchisors, franchise owners and investors. The advisory board is committed to provide MENAFA with comprehensive guidance in the many different areas of their particular competencies including planning, policy making, outreach and technology.

Training programs & workshops

Whether you are an individual seeking new business opportunities, an investor on the verge of starting your own business or a business owner contemplating growing your business, the MENAFA training programs are designed to equip you with cutting-edge franchise knowledge. The MENAFA workshops are powerful means of personal development for the owners of fast-growing businesses based in the MENA Market. With MENAFA advisory board members, ambassadors, business advisors and members from the legal and finance professions, as well from both franchisors and franchise owners, you will come away equipped with the fundamental grounding, which you can take on you search for the perfect franchise.