Domestic cleaning franchise Merry Maids has introduced a new vehicle livery to build its brand awareness. The new livery is in keeping with the existing striking green Merry Maids logo and uses lifestyle photography and a full car wrap for maximum impact.

ServiceMaster's Head of Marketing, Merry Maid's parent company, Hannah Banfield, said: "We have had some great results following the re-branding of vans and cars across our other franchise networks and felt that Merry Maids would benefit too. As the vehicles are parked on residential estates and driving to and from customers, the branded vehicles act as mobile adverts. The amount of enquiries we receive directly from people spotting our vehicles driving around is amazing. It's also a really cost effective way for our business owners to secure year round advertising in their territory."

Published: 10 March 2010

Back to news