For three days the Molly Maid franchise network came together for the company’s annual National Convention.


The 2011 Molly Maid convention took place at The Royal Berkshire Hotel in Ascot and was entitled Rise and Shine. The event featured a number of presentations and workshops designed to inspire the brand’s Franchise Owners to continue growing revenue and delivering excellent service.

“The location was simply wonderful and provided a very fitting backdrop for a weekend of learning and discussion. The enthusiasm and drive of our Franchise Owners to grow their businesses is infectious as is their desire to learn and take part in the discussion groups,” said Pam Bader OBE, Chief Executive of Molly Maid and member of the bfa Board of Directors.

The convention dealt with a number of practical issues facing the business through 2011 and also included presentations by noteworthy guest speakers, in particular Marc Woods, who spoke movingly about overcoming adversity as a one leg amputee. Using his sudden onset of cancer at 17 years old as fuel to change his life, he revealed how personal determination and grit helped him to triumph in many diverse areas including gaining 12 Paralympic medals.

Over the three days, there were plenty of opportunities for open questioning to grow revenue and delivering excellent service, group discussions and interactive workshops all with a view to improve skills, generate ideas and to set realistic plans to build the businesses and develop the brand even further.

Bader added: “2011 is the year for adding new customers and demonstrating continued growth and as such, our convention provides the ideal platform to present proactive ways to ensure that we maintain our market leadership. We feel that we achieved this in a way that has allowed each Franchise Owner to develop their skills and techniques to maximise the true potential of their own business.

“While Molly Maid has succeeded in weathering the economic climate by growing in 2009 and 2010, we have had the opportunity to share our experience of the last recession, and apply our knowledge to benefit the rest of the network. So far, we have succeeded against the odds and this year will be no different. Moreover, we will be continuing to recruit a select number of new Franchise Owners throughout the year.”

The convention concluded with a Saturday night Gala dinner and the presentation of awards to Franchise Owners in recognition for their contributions and hard work to the business over the last year.

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