New launch climbing for profits
When Terry Mullins was searching for someone to clean his windows, he discovered that the traditional domestic window cleaner has all but disappeared. So, after two years of research and planning he has launched The Local Window Cleaner Ltd.
'The market has always been there,' explains Terry. 'What was required was someone to devise a system that could deliver the service reliably and profitably, and that's just what we've done.'
The Local Window Cleaner customers are 'recruited' rather than sold, using a system that is more of a signing-up process than a form of marketing. Window cleaning is what we do, but it's not what we sell,' says Terry. We sell reliability and peace of mind and our customers are very happy to pay our prices for it.'
The Local Window Cleaner is committed to supporting franchisees with comprehensive management and staff training. Franchisees are empowered to grow their business to a size that matches their own personal ambitions.