One the UK’s biggest communications companies, Everything Everywhere, has announced the opening of six dual-branded Orange and T-Mobile stores as part of its landmark trial, as well as the roll out of a further three Orange franchises in the UK.
As part of the company’s move to give its customers more choice in more places through testing new store concepts, the first six dual branded store locations open in Tooting, Palmers Green, Hertford, Bridgend, Weston-super-Mare and Dorchester.
The trial takes the form of a concession-within-store format, so for the three T-Mobile stores, there will be an Orange concession inside showcasing the best offers, plans and devices from Orange and likewise for the Orange store hosting the T-Mobile concession.
In addition, Everything Everywhere opened three Orange franchises in time for Christmas trading following the successful Orange franchise pilot in Bridlington ran by Shebang. The three new Orange franchises form part of an ongoing franchise trial for the Orange footprint, which is looking to extend the reach of the Orange brand into places where it has little presence. More franchises are expected to open in 2011.
Andrew Coull, Vice President of Retail at Everything Everywhere said: “Our 720 strong retail footprint is at the heart of Everything Everywhere and we are really excited about our growth plans. Both the franchise and dual branded trials give us an amazing opportunity to extend our reach into new places and importantly give our customers even more choice in existing locations.”