Business really is Booming

With the addition of three schools along with their domestic oven cleaning clients, business is booming for Ovenclean franchise partners Jeff and Andy

Having been working together as successful Ovenclean franchise owners for five years, franchise partners Jeff Deeming and Andy Bloore have recently gone back to school - targeting local schools along with their domestic oven cleaning clients.

"We cover part of the North West and presently we are cleaning for three large private schools in the area, each with over 2,000 students," Jeff explains. "Business really is booming - the three schools are in addition to our existing domestic oven cleaning services which currently includes around nine houses a day!"

The pair met in 1997 while working for an engineering company, where they became firm friends. Some years later they began to look for a suitable franchise to invest in and tracked Ovenclean over a period of six months or more, before arranging to visit the company's head office. "We were really encouraged by the size of the market and impressed with the potential for growth - not to mention the environmentally friendly Ovenclean system, which is superb," recalls Jeff. "In fact, we had been due to visit another similar company, but once we'd spoken to Ovenclean we cancelled. We knew we had found what we were looking for."

Ovenclean provides specialist oven cleaning services to a large, virtually untapped marketplace. Franchise owners operate from professionally liveried vans and so benefit from low overheads and high flexibility. The top quality, powerful, yet eco-friendly Ovenclean product range, exclusive to franchise owners, effectively cleans ovens, hobs, Agas, ranges and barbecues, restoring them to pristine condition within a matter of hours. The proven business model is easy to learn, simple to manage and delivers a high earning, flexible lifestyle.

Jeff and Andy launched in October and hit the ground running, distributing 10,000 leaflets across their territory in their first two weeks. "We knew that as this was the run up to Christmas we had a fantastic opportunity to get off to a great start," Andy says. "We had tremendous response and were rushed off our feet. We had a truly exceptional Christmas that year, which laid strong foundations for the future success of our new business."

Since then the two men have tested various marketing tools, from local newspaper advertising to lamp post signs and even a sign written trailer, but confirm that their most powerful sales tool by far is word of mouth recommendation from satisfied customers. "We have a solid base of customers who use us regularly, but if you're going to grow your business you have to keep attracting new customers such as the schools," Jeff explains. "The bigger your customer base the more recommendations you get, so as time goes on it gets easier, but Andy and I are ambitious and we never rest on our laurels - in fact, we offer incentives to customers to recommend us to their friends by offering them a discount on their next oven clean."

Although Jeff and Andy have plans to put another van on the road, they maintain that however busy they get, they won't split their team. "We work very efficiently together," Andy says. "One of us works inside the kitchen cleaning the carcass of the oven, while the other works outside on the racks and trays, which we take in turns. As a result we can process a lot of ovens quickly without compromising on quality."

Jeff concludes: "There's good money to be made with Ovenclean. Our franchise supports both Andy and I at an income level well above our previous salaries. We both get great job satisfaction from what we do and we work the hours we want. We start at 9am after taking the children to school and we generally finish at 3pm to pick them up again. What more could you ask for?"

Megan Dunmore reports