To increase awareness of the Ovenclean brand and services, the company has introduced a new central marketing initiative.
Rebecca de Chair, Marketing Manager at Ovenclean, said: “The integrated campaign includes a mix of online and offline marketing activity, such as Google AdWords and PR, aimed at raising brand awareness among consumers and increasing the number of customer enquiries for the franchise network – ultimately increasing their turnover.”
According to Ovenclean results from a national survey it commissioned into awareness and attitude towards professional domestic oven cleaning services, it highlighted that 22 per cent of the 26 million households in Britain are still unaware of professional oven cleaning services, suggesting a huge, untapped market potential.
“With such potential in the marketplace, the campaign was really a no-brainer,” continued de Chair. “Aiming to benefit our franchise network by raising brand awareness and, in turn, increase demand.”
The regionally targeted, but centrally driven campaign represents a major investment by Ovenclean in supporting its franchise owners in their territories, increasing awareness and generating new business through high impact promotion of Ovenclean’s services to consumers.
“We are committed to supporting and enhancing our franchise owner’s own marketing with this new initiate, which will work alongside the marketing that they are already doing in their territory,” added de Chair. “It’s a really exciting time for Ovenclean. Our Christmas rush begins in September and is historically one of our busiest times of year.”
Published: 30 November 2012
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