US-born pizza takeaway and delivery company Papa John's has excited existing and potential franchisees with a string of initiatives, including a new store design, vibrant packaging, unique delivery vehicles and eye-catching marketing material. Here, the company reveals that when it comes to innovation, there can be few that have made more progress in the last 12 months
PAPA JOHN'S was recently named 'Delivery Operator of the Year' by the Pizza, Pasta and Italian Food Association, and is now set to hit the headlines again having unveiled its first sit-down restaurant.
The newly opened Papa John's in Weymouth houses a stylish 32 cover eat-in restaurant as well as the usual takeaway and delivery operation.
Feedback so far suggests that the format will prove to be a huge success for Papa John's and Managing Director Daniel Cousineau believes it will be the first of many similar outlets. 'Papa John's now has a diversity of choice for franchisees with a really wide ranging portfolio of formats, which is very exciting because we can pick and choose exactly the right store for each location,' says Daniel. 'In some areas we know that our takeaway and delivery store will be hugely successful because it stands out from the crowd on the high street and communicates quality to customers. Our Weymouth restaurant shows that when there is an opportunity for eat-in custom we can provide a great solution.
'The Papa John's Weymouth restaurant will set new standards for sit-down pizza restaurants, with uniquely designed lighting and décor giving it huge modern appeal. This is not just us providing an area where people can eat their pizza, it is a trendy restaurant area with a great ambience. It has also allowed us to introduce some new menu innovations such as pastas, salads and breads - these have all been very well received by customers.
'I certainly believe that our portfolio of options mean that we can offer potential franchisees a more tailored package than any of our competitors.'