Africa tastes Pizza Hut for the first time
Pizza Hut has announced the opening of its first restaurant in Africa. The arrival of Pizza Hut on the continent reflects the expansion plans of the company to emerging markets.
“Africa is an emerging continent with more than one billion people and endless possibilities for us to grow Pizza Hut over the long-term,” said Scott Bergren, CEO, Pizza Hut and Chief Innovation Officer, Yum! Brands. “We’re pleased to bring Pizza Hut to South Africa and look forward to expanding the Brand in other African countries in the future. We’ve just scratched the surface of growth and we’re aggressively accelerating Pizza Hut’s development across the Delivery, Express, and Dine-In channels globally.”
Randall Blackford, General Manager, Pizza Hut Africa said: “South Africa is a huge opportunity for Pizza Hut with its rapidly growing middle class and progressive consumers who love pizza, we have a great team that knows how to do business in South Africa and we’re confident that it can become a sizeable business for Pizza Hut in the future.”
Pizza Hut plans to open more restaurants in South Africa in 2014, which will create approximately 200 jobs. Over the next three years, the company expects to open more than a dozen stores in the country, employing more than 2,500 people.