Priority Management: 'The sky is the limit'

For sales-orientated professionals who are looking to build a substantial business, the example of Priority Management franchisee Gilly MacMorran is worth examining. Stuart Anderson reports

Priority one: Are you an individual who has the ambition to interact with clients at top and middle management levels? A true white collar business, Priority Management has built a global reputation for providing world-class management training and since 1987 the company has established and refined its UK model via franchising.

'We are a worldwide training organisation with over 1,000,000 graduates, providing tools, techniques and training solutions to enhance productivity,' confirms UK & European Managing Director Hugh Dow. 'With franchisees in London, Guildford, Reading, Basingstoke, Coventry, Nottingham, Edinburgh and Glasgow, we are expanding our UK presence by seeking prospective franchisees to operate as certified facilitators and acknowledged experts in the field of productivity training.'

Priority Management's proprietary training processes cover a range of vital fields including Priority & Workload Management (such as Time Management, Personal Effectiveness and Goal Setting), Selling & Negotiating and Customer Service.

'The competitive advantage our clients gain through Priority Management training is based on the unique concept we originated to identify, measure, and improve the performance of individuals, teams and organisations,' adds Hugh.
'The immediate result for our clients is seen in their ability to improve performance, reduce costs and increase profits. In fact, graduates of Priority Management programmes will plan efficiently, become more proactive, negotiate and sell effectively, define relevant goals, have greater influence over key decisions, gain more control and enjoy sustained growth and profit.'

Franchisees establish an exclusive territory in which they conduct sales campaigns to businesses and public institutions, then deliver training programmes and hold workshops. 'It was exceedingly hard to begin with,' reveals Glasgow franchisee Gilly MacMorran. 'I only sold 50 trainings in the first year (1998) and turned over £40,000, even though my sales activity was enormous and very focused. However, perseverance is vital and by continuing to focus entirely on sales and ensuring that I gave the best workshops I possibly could, we really gave our customers what they wanted.

'All the very hard work in the first two to three years is now paying off, having grown to a £400,000 business - but we never forget that we are primarily a sales business. I now have a great team around me and enjoy helping people in their daily lives. The products are great, the support is excellent and the sky is the limit.'

With priority areas identified across the UK, Priority Management is launching a national franchisee recruitment campaign. 'Priority Management franchisees come from diverse backgrounds, but share the common characteristics of being highly motivated people who possess an entrepreneurial spirit,' says Hugh. 'We are seeking proactive, sales-orientated individuals who demand a stimulating and challenging business-to-business work environment, to join our network of over 100 international offices. As well as the extensive initial and ongoing support of the UK head office, franchisees benefit from being part of a supportive group of like-minded people, both within Europe and worldwide. This is an intellectually satisfying and highly profitable business opportunity to become a most valued training resource and encourage positive change worldwide.'