Children’s swimming franchise Puddle Ducks has increased its customer base by 50 per cent in one year.

Puddle Ducks, which started franchising in 2007, provides swimming classes that comprise a carefully balanced set of activities including group and individual work, swimming, submersion, floating, songs and games. This promotes increased confidence in the water and other skills that can be transferred into everyday life.

The company currently has 20 franchises operating across the UK and plans to reach 63 locations in the next five years.

Puddle Ducks believes that its recent growth in customers shows that the network is capable of supporting its planned franchise increase.

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