A day in the life of a Revive! franchise owner

SMART repair franchise Revive! operates a national network of technicians who fix minor paint damage on cars. Winners of the 2010 HSBC Award for Franchise Support, Revive! helps develop its franchise owners into management-size operations. Russell Hudson (pictured) owns the West Lincolnshire territory with a four-van operation.

My first task is to check my phone to see what jobs have come in over night. The Revive! website promotes our service and sends customer information direct to my email and phone, which allows me quick access – and a prompt service to customers. Unusually, only one lead came in over night – a repair on a bumper scuff, which is a typical job for us. I check my diary to see what is planned for the day, then telephone to arrange a visit to them later on in the day to provide a quote.

I arrive in Grantham for my first job – repairing a bumper scuff for a private customer. I set up my van on the drive, evaluate the job then get started by colour matching and mixing the paint. I prepare the damaged area on the car by sanding it down, apply primer and paint before lacquering the area and leaving it to dry. It sounds fairly simple and years of experience means the job is done without a hitch. My last task is to polish the finished repair so the car looks as good as new.

I check that the customer is happy and he’s delighted! He pays the bill and asks for some cards as he knows some work colleagues who may need my service. Word-of-mouth is a great source of generating more work and of course I am happy for him to hand out my cards at his workplace.

I run a fleet of four vans, so my next call is to a couple of my employees who work at dealerships close by. They should be working without any problem as I haven’t heard from them but, as these dealerships are key customers, I need to make sure on a regular basis that everything is going smoothly. These are customers who provide me with regular work, so I have a brief chat with the dealer principals and make sure we are meeting their needs.
I arrive at a house in Newark to repair an alloy wheel on a customer’s Mini. This is a national contract job from head office that I had organised the week before.

While fixing the wheel I take a call from a motorhome dealer in Lincoln, I do regular work for who has a damaged bumper that needs repairing today. I tell them I will be there as soon as I can – there goes my early finish!

With the wheel repaired, I have another happy customer who also requests some cards to distribute.

I arrive at the motorhome dealer’s premises to find a split bumper on a £70,000 motorhome. I explain to the Service Manager how I’ll carry out the repair and how long it will take and we agree a price. Split bumpers take a bit longer to repair than standard bumper scuffs so it takes three hours to complete.

The dealer is delighted as he can hand over the vehicle to his customer first thing in the morning as he had promised.

I arrive in Lincoln to view the job that came in this morning and provide a quote for a wing mirror scuff and an all over polish. The customer agrees, so I book the job in for the following week.

I make one last call to my three employees to get their sales figures for the day, as well as find out what bookings they have for tomorrow.

I return home, happy with my day’s work and ready for tomorrow!