Ripples expands store portfolio

Ripples Ltd, the premier bathroom retailer, is continuing its rapid growth with two recent additions to its showroom portfolio and plans to open another three new showrooms this year.

Since January 2006, Ripples has opened showrooms in Richmond and Henley-upon-Thames, showcasing the ultimate in contemporary and traditional bathroom design spanning over 4,500sq of floor space.

Ripples plans to open in Newbury and Brighton later this year bringing the Ripples brand to more customers nationwide. There are currently 15 showrooms in the UK located across the South West, London and the Midlands. Roger Kyme, Managing Director of Ripples Ltd, says: 'The business is going from strength to strength with a total of five new showrooms set to open this year.

'We pride ourselves on spotting a niche in the market for quality bathroom design and therefore choose prime locations for our target audience. At the new Henley site, Ripples employed the services of a highly specialised retail design company, Crammond Browne, and the net result is quite simply a revelation. This showroom is the next step forward in retailing bathrooms.'

Ripples is also investing in a major advertising campaign aimed at raising its profile among potential customers. The campaign will focus on luxury bathing and will target both interiors and consumer titles.