Announcing the launch of the Rohan franchise opportunity

Specialist outdoor clothing manufacturer and retailer Rohan has announced the launch of a franchise expansion programme. The company, which is established in over 40 locations nationwide and has piloted its franchise in selected stores, is preparing to roll out its franchise store concept with a franchise owner recruitment campaign starting in the January 2010 edition of The Franchise Magazine.

Rohan has designed and manufactured its own range of outdoor clothing since its foundation in 1972 and from a mail order background it expanded into retailing in the early 1980s. The company has identified up to 30 priority target areas in which it is seeking to establish franchise locations over the next three years and is seeking enthusiastic franchise owner candidates nationwide.

"Our move into franchising signals a new focus at Rohan on developing and improving our retail operations," said Retail Director Ian Palmer. "We have developed an extensive merchandising operation which restocks sold items in every shop within 48 hours and will provide the franchise owner with a retail opportunity in which there is no capital tied up in stock.

"We have engaged professional consultancy from Franchise Development Services to assist us in creating a superbly supported franchise package, which includes a bespoke IT system that minimises admin and staff related costs. We're looking for franchise owner candidates with enthusiasm and passion for the Rohan brand and its associated products, high standards of professionalism and a commitment to building good customer relationships through excellent service standards. In return we will provide comprehensive training in running our retail operation and ongoing support from a long-established, well-known and much-loved high street retail brand."

FDS Southern Consultants Gordon Patterson and Gary Rigby, who are assisting Rohan in its franchise development programme, added: "The Rohan brand has developed an outstanding reputation for the design and quality of outdoor clothing. Its management is now committed to significantly supplementing its existing 40 outlets with franchised shops. Great care has been taken to structure a franchise package that is attractive and provides the franchise owner with all the ingredients necessary to build a successful business. The Rohan retail clothing franchise offering is highly distinctive and backed by very impressive franchisor ongoing support services."