Team values help boost the success of Safeclean's franchise network

Safeclean, one of the UK's leading carpet and upholstery cleaning franchises has launched its Corporate Team Values to its franchise network.

Safeclean is already seeing the positive effects of introducing The Valspar Values throughout its franchise network following a successful launch among its head office staff at the end of 2008.

As part of the multinational Valspar Corporation, with which it shares its UK head office, it was natural that Safeclean adopted its parent company's corporate team values, which are:
Team Spirit
Leading the way
Delivering Change

Steve Calvert, Safeclean's Franchise Operations Manager, explains: "From the time I have been with the company, I can see how much of an impact they have on my colleagues at head office in terms of the morale, the creativity and productivity. The staff 'live the values' every day and it creates a healthy, happy and cohesive environment,

"The Valspar Values have had such a positive impact on the team at head office, it made complete sense that they become part of our franchise network as well. We are part of one big team and by sharing the values with our network it shows we are committed to them and care about their working life as much as the staff at head office."

The Team Spirit Value is all about treating colleagues with respect at all times, working together as one focussed team to achieve goals, supporting and recognising each others achievements. Leading The Way is about being role models to fellow team members and continually striving to develop themselves and others. Communication is about being positive and constructive in communications, and sharing information of value with others in the company.

Finally, Delivering Change is about actively seeking out new ways of working, embracing and supporting change.

"When I had my induction with the company back in June, the Valspar Values were top of the list of important things to know," says Steve. "I was told about them literally on my first day, so I knew they were of importance and held in high regard by everyone. It immediately made me think that we should launch these values to the Safeclean network. It also made me realise that actually we do live these values with our network already, we just didn't realise it.

"Communication is paramount to the success of a franchise business and it is one of the elements attributable to our 40 years of success. Team spirit is vital to a network of franchise owners, which is why we have our yearly workshops and awards scheme. Leading The Way can be linked to the training courses we run to help develop our franchise owners and their service technicians, and Delivering Change is about us, the franchisor, making sure that we are at the forefront of the industry and passing that information onto our network. I want to make the network feel part of the team and by launching these Values to them I hope will go a long way to doing this."

Reported by Fraser McKay