Recruitment Success for Safeclean Franchise

Organic upholstery cleaning franchise Safeclean has recruited five new UK franchise owners this year, after experiencing a surge in franchise queries due to the recession and the introduction of its new support initiatives. The new recruits are Brian James, Wales, Kevin Lane, South East London and Ian Duncan, Bournemouth, Kieran Fleming, Oldham and Michael Tweed, Luton.

Paul Fennell Franchise Manager for Safeclean says: "2009 has been a year of solid growth for Safeclean. With five new franchise owners onboard, we now have 67 franchised businesses operating across the UK and are keen to continue expanding. Our priority locations include the East Midlands and Scotland. Ideally, prospective franchise owners should be hard working, focused and willing to follow our proven business model.

"Safeclean franchise owners continue to experience a steady stream of business despite the recession, as customers favour having their carpets, curtains and upholstery professionally cleaned over replacing them because it is more cost effective. In fact, 80 per cent of their business is through repeat custom or customer referrals.

"Safeclean has improved its support package so that head office is able to help franchise owners maintain steady growth over the term of their franchise agreements by freeing up their time to focus on marketing their services in their designated territories. Safeclean has introduced a centralised marketing campaign, where head office contacts national account clients such as Guardsman Protection Plan Customers directly, saving the franchise owners' time and money.

"In terms of branding, we now offer an advert design service. This initiative ensures the brand image and message remain consistent across the network, again saving the franchise owners' time and money as we are able to produce adverts to their specifications as part of the ongoing management service fee."