Repeat and referral business with the Guardsman brand

As a founding member of the British Franchise Association, Safeclean has been operating and improving its franchise model for over 37 years. This improvement has continued with the recent addition of a centralised marketing campaign, through which head office markets, on behalf of the franchise owner, its database of over 7,000 Guardsman customers. The Guardsman link also generates customers through the furniture retail and manufacturing sector, as well as through the Guardsman Home Services brand.

The franchise business model operates to a proven formula which involves no cold calling or aggressive telephone marketing. After three years up to 80 per cent of a franchise owner's business will be based around repeat custom and customer referrals. It is the strong Guardsman brand as well as this custom that gives the franchise such a high success rate.

The Safeclean business model offers a full range of services, from carpet, curtain and upholstery cleaning to stain protection and five year Guardsman Protection Plans. Over six million UK households have their furniture protected with Guardsman and Safeclean is the only company recommended to maintain these furnishings.

99.6% customer recommendation

"Safeclean operates in the high end domestic market, which is very profitable but the customers demand high standards," says Franchise Manager Paul Fennell. "There is a healthy balance between national accounts and local, assisted self developed accounts. This is why it is so important that we recruit motivated franchise owners that will take pride in their work.

"Our aim is to provide the best cleaning solution for all furnishings and carpets. Our franchise owners use the most effective machines on the market and we have made a conscious corporate decision to use the most eco-friendly solutions available. Our systems have rapid drying times, minimising the time furniture or carpets are out of action.

"A recent survey of 2,000 customers showed that 99.6 per cent of them were so happy with the service they would recommend Safeclean to their friends and family. This repeat referral rate is the bedrock of a Safeclean franchise and is the fundamental reason why we have been successfully franchising through thick and thin for over 37 years. We are keen to continue expanding - our ideal prospective franchise owners are hard working, focused and willing to follow our proven business model."