sásta Ireland's best kept secret

The sásta franchise network’s expansion has showed no signs of slowing down and is currently poised to cross the Irish Sea and become one of the big players in health and fitness throughout the UK. Gareth Samuel investigates the benefits for franchise owners, customers and countless employees of sásta as this extraordinary business model really begins to pick up the pace.

Demand is oxygen for any business, without it even the most technically excellent business model can fail. This, however, is not an issue for sásta or its growing network of franchise owners, as weight loss and fitness is something we all universally crave.

In fact sásta has made quite an impact on the health and fitness market in Ireland since it began franchising early this year, having appeared in The Irish Times, on Nationwide TV and in many more national publications. The reason for this national interest is the unprecedented weight loss results the franchise guarantees.

Founder, Fiona Egan, who is the driving force behind the brand’s successes across the Emerald Isle, is not even slightly surprised by the way in which her business has taken off. “The sásta business model is based around our patented fitness pod, which provides clients with an exercise opportunity that gives guaranteed results in four weeks,” comments Fiona. “The short 30-minute work-out is very appealing to busy people.”

The emergence of sásta’s patented Fitness Pod has kept many Irish eyes smiling as consumers see unprecedented weight loss results – half an hour on the vacuum assisted pod is achieving amazing results. When a product delivers results, with a consumer 100 per cent money back guarantee, it is a very easy sell to consumers and investors, as Athlone franchise owner, Noel McTiernan explains: “I really do believe that this thing (sásta ) is going to be massive, that’s why I invested in it, people are not just seeing the results they want in months – but in weeks.”

Fiona and her team, with the assistance of expert franchise consultants have put together a franchise package fit for the modern age. The initial £97,600 investment fee includes everything necessary to set up an operating branch of the sásta franchise, including four fitness pods, premises selection, marketing materials, comprehensive training and a fully co-ordinated launch programme.

The franchise package’s qualities have even been recognised by the Irish Franchise Association, which recognised Fiona Egan with the Irish Female Franchise of the Year Award 2013 earlier this year.

So what is required of a sásta franchise owner? Fiona comments: “Franchise owners do not need specific prior experience as a comprehensive training plan is part of the franchise package. A strong desire to succeed and provide excellent customer service is essential.

Franchise owners must be self-motivated, positive minded and have the necessary determination to develop their own business.”

sásta is inevitably a franchise that will have a presence on British high streets in the very near future. Once the right conduit is found for the UK integration of this concept, the sky really is the limit for one of the most genuinely desirable consumer and investor offerings to emerge in the health and fitness sector for decades.