Franchisees needed to help get British women in shape

With a lack of fitness facilities for the mature woman and the continued rise in the level of obesity, Shapeup & Go is taking proactive action to help combat Britain's health problems by launching its women only fitness franchise opportunity

As the number of people classified as obese continues to rise, health experts have warned that by 2050 as many as nine out of ten adults will be overweight or obese. This in turn will lead to an increase in obesity-related health problems in later life. In fact, NHS research shows that people over the age of 35 with a large waist circumference are more susceptible to type two diabetes, with overweight women four times more likely than men to develop the condition.

However, the combination of high obesity levels and projected growth in GP exercise referrals are likely to have a positive effect on the fitness industry, a report conducted by the UK's Health and Fitness Clubs Market has found, by providing plenty of opportunity for growth. Fitness studio franchise Shapeup & Go is taking advantage of the situation by announcing the launch of its franchise opportunity, which will help non-active Britain get in shape.

Established in 2007 by John Mollart, Shapeup & Go launched its franchise opportunity following the success of its pilot studio. The franchise seeks franchisees to help with its nationwide expansion. John says: 'Shapeup & Go aims to help gym-shy women over the age of 40 keep fit and stay active. Research has found that older women often feel intimidated by conventional gyms where men and women of all ages exercise together because they are image conscious or lack confidence in their ability. Women will not have this problem at Shapeup & Go because it is a women only facility that offers a relaxed, fun attitude to working out.'

What makes Shapeup & Go unique is the fact that the gym equipment is power assisted. This means the machines incorporate resistance and a cardiovascular work out in one. With a total of 10 machines, the franchise owner can offer clients a full-body workout in one 30-minute session. The fact that the workout is less intensive than a conventional gym session and can be adjusted to women of different ages and abilities means there is a wide target group: from the unfit and elderly to women at their fitness peak or recovering from illness or injury.

The franchise package includes full training and initial and ongoing support. With regards to support, John says: 'Shapeup & Go franchisees benefit from regular visits from the Franchise Support Manager, ongoing telephone support and access to a marketing toolkit, which includes marketing materials and methods to help promote their franchise within their territory. 'Although a background in the fitness industry is not required, prospective franchisees should possess a desire to help ladies improve their health, mobility and lifestyle,' explains John. 'Previous sales and managerial experience would also be beneficial, as would a focus on providing excellent customer service.'

Reported by: Jess Sturman