Signs Express Cambridge and Huntingdon has re-branded a local radio station to give it national status. The franchise owner of Cambridge and Huntingdon was contacted by radio station Q103 to aid its change of name to Heart 103, which involved replacing a number of existing signs and vehicle graphics to be ready for the re-launch.

The team at Signs Express Cambridge and Huntingdon first set to work creating new vehicle graphics for six Astra's and a larger Ford Galaxy promotional vehicle, as well as a complete vehicle wrap for a mini clubman. With the various selection of vehicles it was important that the design could be manipulated to adapt to all of the cars in its fleet.

Nick Dowell at Signs Express Cambridge and Huntingdon comments: 'Vehicle graphics are one of the best forms of advertising and in this case a particularly good way to promote the re-brand, so it was vital that we got it right first time. But the same also applies to any form of signage that we create. We take great pride in the application of all our products as it requires much care and precision to ensure the overall appearance is flawless. We have some of the best technology in the printing industry so we're able to recreate the vibrancy of any image and apply it for a great effect.'

As well as providing vehicle graphics for the project Signs Express also supplied window, wall and floor graphics; door signs for the office interior; banners for the local area; and sponsorship hoardings for all the major local clubs including Cambridge United FC.

Published: 4 March 2009

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