National signage franchise Signs Express is sporting the kind of makeover it usually reserves for customers after giving itself a new look for the summer.

The 21-year-old franchise’s new pink, teal and orange for the logo will emblazon its fleet of 125 vehicles alongside the strapline ‘We understand the power of great signs and graphics’.

Craig Brown, Signs Express Managing Director, said: “We pride ourselves on our strong reputation for quality products and are working hard to ensure the look and feel reflects this.

“Our own vehicles provided the ideal opportunity to showcase this skillset.”

Based on its mantra that vehicle graphics are a proven advertising medium, the 70-strong franchise is keen to reinforce the importance of signage as a marketing tool. Signs Express is rolling out a continuous programme of training in ‘vehicle wrapping’.

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