The first course was held last month and received such positive feedback that a further two have already been scheduled.
Key staff members from production centres across the country attended the Signs Express head office in Norwich for the training, which covered a range of topics including sales and marketing skills to health and safety and training on the latest new materials available in the market place.
The training programme follows a series of regional events for franchise owners where external specialists were commissioned to provide wide ranging sales training techniques.
Signs Express Managing Director Craig Brown said: "The course provided us with an invaluable opportunity to spend time with some key members of staff from our production centres across the country. We have often arranged regional meetings and training events for our franchise owners but this was the first course specifically aimed at their staff and we are delighted with the feedback we have received.
"A key part of our success is our reputation and this is largely down to the high quality products and service we provide; a direct reflection on the staff employed at our production centres. By engaging key personnel through these events we maintain our position as the UK and Ireland's leading sign company."
The Signs Express centres involved in the first training session were Lancaster, Newcastle, Northampton, Bedford, Milton Keynes, Norwich, Southampton and Derby.
Signs Express provides a wide range of signs and graphics solutions from interior and exterior signs to vehicle graphics, banners and exhibition displays.
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