Franchise owner aids company re-brand

The franchise owner of Signs Express (Peterborough) has created vehicle graphics for security company Concept Smoke Screen. The project, which consisted of a fleet of six vehicles, involved a specialist approach to both the design and the application process.

Working with design agency Rusty Monkey, Signs Express (Peterborough) needed to re-create the customer's vision which included an illustrative effect of their core security smoke screen product. This required a layering method of vinyl to create the appearance of smoke on the sides and backs of the vehicles by building one over the next; this included the application of white reflective vinyl, 800 series yellow vinyl, and Avery 800 series metallic grey vinyl to achieve the required effect.

Marketing Assistant Dylan Hollick said: "On the recommendation of Rusty Monkey, we recently commissioned Sign Express in Peterborough to implement the new branding across our fleet of engineers' vehicles. We successfully achieved this logistically difficult task thanks to the quality of service we received. The liveries themselves look fantastic, we even had our company track day car done, the Lotus Exige."

Signs Express (Peterborough) franchise owner, Anne Hitch, said: "We worked closely with the design agency to ensure that we could re-create the impression of smoke circling the vehicles as specified. By layering the vinyls we were able to add a whole new dimension to the graphics to help draw extra attention to the vans. Once finished we set to work on the graphic for the Lotus. The application process needed to be adjusted so that the vehicle graphics could fit the contours and the right-angled drop at the back of the car. It was a challenge but most importantly the customer was pleased with the end result."