Market Intelligence: "Silverdaze is the flexible franchise that fits into your lifestyle."

Take one stylish, yet discerning woman. Mix with friends in a relaxed atmosphere. Add a glass of wine and let her try on some stunning jewellery. This is the recipe for the success of Silverdaze, a simple franchise concept that's already proved a hit with five franchisees.

Diana Serle started Silverdaze in 2000 as a sole trader business. By 2004 the business had grown so much that Diana decided to expand the business. By May 2005 Silverdaze (UK) Ltd was born and five women have since bought franchises and are enjoying selling the unique collection of jewellery that is Silverdaze.

Diana explains that the business can be started up alongside an existing job before taking on a full-time position as the business expands. 'Silverdaze is the flexible franchise that fits into your lifestyle,' she relates.

'Although parties have traditionally been the main selling outlet, a Silverdaze franchise offers numerous other opportunities for selling our hand chosen range of beautiful jewellery from around the world. With an easily transportable system you can sell our jewellery almost anywhere - the choice is yours.'

Further details call Jane Cox at Franchise Development Services on 01603 620 301