7 years on and still going strong
Franchisee Diary: Ruth Sutcliff, West Sussex
We really liked the Cadbury product, and the relationship Snack-in-the-Box (SITB) has developed with this huge brand really benefits the franchisee. It's a non-seasonal product that people buy every day and we have built our business up to a turnover of £2,000 per week!
I previously worked as a nurse and my husband Philip worked for an agricultural supplies company, and was using all his energy working for someone else - he'd previously been self-employed and wanted to go back to running his own business. SITB fitted the bill.
After a week's training at the SITB head office we launched our franchise in January 2000. Our franchise area covers parts of West Sussex, East Sussex and Hampshire. We have been running this franchise for over seven years now and I still enjoy being my own boss under the franchise system. I really get to know my customers and I enjoy getting out and about meeting friendly people rather than being stuck in an office.
Our main aim for the future is to maintain a regular income. Since starting our SITB franchise we have had two children who are now coming up to school age. Once they start school and I have a little more time on my hands our plan is to put more energy into growing our business.
Great support & business from day 1
Franchisee Diary: Joe Holmes, Dublin, Ireland
SITB's association with Cadbury was an important factor in my decision to invest in the business. As such a strong brand name, it's a great marketing tool that I knew would aid my business no end, and that has proved to be the case. I got a great response and some very positive feedback from speaking with the existing franchisees. It was a good-sized territory and a business model that lets me receive an income from the very first week. This made my mind up to become a franchisee.
I started my training in spring of 2006 - SITB's a very professional set-up and I spent a week at head office for my initial training. It covered everything I needed to know and was supplemented by a period of working in the field with a franchisee. This really lets you get to grips with the business so you know exactly what to expect when you start up yourself.
I invested in an existing franchise in West Dublin and so inherited a number of customers from the start. However, SITB helped site and install the rest of my initial machines to get me going. Since then the support has been consistent and to a high level. I can ring them up any time for advice and there are regular appraisals just to make sure franchisees are making the most of the businesses potential.
The business is on target and with the increase in turnover I will invest in some more machines and start to think about taking on an employee. You've got to have the determination to build a successful business but SITB gives you the opportunity.