Snack In the Box

Two case studies about how Snack In The Box (SITB) helps their franchisees set up and build their snack vending businesses.

"Working for SITB has Changed My Life"

An effective and proven concept with a simple premise was the hook that caught the attention of Snack-in-the-Box (SITB) franchisee Kathryn Wells. Previously employed in car sales, Kathryn says: 'I always wanted to be self employed, to work on my own initiative and Snack-in-the-Box looked like an opportunity with great potential that would realise this.'

The SITB concept was not new to Kathryn, her previous employer used a similar service, so it was apparent to her that this was an idea that really worked.

While looking for franchise opportunities, Kathryn discovered that SITB was looking for franchisees in the Belfast area. She jumped at the opportunity, citing: 'The most attractive thing about SITB was the connection with the Cadbury brand. Having the weight of this name behind my business has made it a fantastic investment.'

With her lack of self-employment experience not a problem, SITB provided Kathryn with one week's training in every aspect of running the business. She also spent time with existing franchisees so she knew exactly what to expect on a day-to-day basis. Since the launch of her business in 2004, Kathryn has seen the benefits of the guidance that SITB provide. 'They will gladly give me advice and support if I need it, but don't interfere with the daily running of my business,' she reports.

'SITB give me the independence to do things the way I feel right but if I need help, it's always there.' Kathryn bought her SITB franchise as a going concern and inherited an existing customer base. After a period of targeting new customers, she has been able grow and develop her business which now reaches over 160 clients.

Kathryn reveals that she is very happy with SITB and how her business is progressing. 'Working for myself, with SITB has changed my life,' she states. 'The franchise has given me more freedom and rewards me for the work that I do.'


Typical starter packages & equipment are heavily subsidised by Cadbury and could include:

  • 75 Battery powered vending machines (crisp base additional)
  • 4 week on-site launch programme
  • Minimum of 50 machines sited and installed
  • Corporate clothing & stationery pack
  • Vehicle livery and racking

Package from: £35,840+vat

Additional business costs to be considered are vehicle repayments, weekly fuel costs, insurance and management services fee (all available on request).