Staying focused is the key to success!!

Snack-in-the-Box - the franchise with the Cadbury factor. Choose between two fully piloted and tested business opportunities that offer lucrative financial rewards....

Staying focused is the key to success!!

Being a franchisee involves remaining focused on your business 100 per cent of the time, and no one knows this more than Nigel Simpson who became the Snack-in-the-Box (SITB) Self Service Box franchisee for Stoke seven years ago.
Nigel remembers the training he received to be extremely detailed. 'It was very thorough,' he reveals. 'Everything was covered from how to assemble a box, to how to manage accounts, to how to deal with customers, even down to the attitude of running the business.'

Nigel continues to enjoy the support of SITB: 'It is difficult to find fault with the support from Head Office. It has always been very constant - even now as an experienced franchisee in my second term.'

Even though he is achieving a consistent weekly turnover of around £2,000 and maintains a customer base of about 150 customers, Nigel is not going to relax now. 'This is one of those businesses that you are always looking to develop and change,' enthuses Nigel. 'You are looking to improve your customer base and lose your lowest profitable customers by replacing them with more profitable ones. It's not something you start and that's it, nothing changes - it's very much an ongoing business.

'You've got to be very focused with what you do. You must be totally in control of your business so that you balance the customers you decide to cull, with those who you proactively decide to take on as new clients, and personally I think that's the key. You have to be really focused and aware of where your business is at, of how much money your business is taking in each week, what your profit is each week.'

Nigel is delighted with how the business is going: 'Seven years on... and this year I have had my best quarter yet.'

Going from strength to strength

Having an insight into the Snack-in-the-Box (SITB) business helped Dale Panter decide this was the franchise for him. 'I had been working in a bank for 18 years and I knew I was going to be made redundant soon,' explains Dale.

'A friend of mine who worked with me in the bank had taken an earlier redundancy package and was now running the Compact Vending franchise in Kent. However, he was telling me that he didn't think it was for him and couldn't see himself as a franchisee long term, as he didn't like being self-employed.

'I heard all the pros and cons as he was telling me about the business. While I was speaking to him and listening to what he was saying I was thinking this is something I can do. I was turning all of his negatives into positives. When he told me that he was going to sell the business, I was really excited about the opportunity and decided to take it on.'

Even though Dale's knowledge of the company was better than most, he still received a great deal of training and support when he took over as franchisee. 'The training was excellent,' reveals Dale. 'SITB are very comprehensive with what they do, they really did make sure no stone was left unturned. Even though I had the benefit of having an insight into the business they made sure that they followed the process of the training thoroughly.'

Since becoming a franchisee business has been going well for Dale. 'In the first nine months since taking over the business my sales have already risen to £71,000,' says Dale. 'The business is going from strength to strength. My vending machine average sales are already in line with what SITB said they would be in their prospectus and are exceeding their lower conservative figures.'

Dale is not one to sit back and rest on his laurels. He is constantly looking to develop his franchise by maximising the sales from each of his Slimline compact vending machines.

'I've recently moved eight machines to improve their performance. My main aim is to build the business and I've got five new machines coming to me in the next few weeks. I would like to have 100 battery powered machines sited by the end of the year.'