Take advantage of a £275 million marketing budget!

With the UK's interest in sport continuing on an upward curve as the 2012 Olympics approach, Sports Xtra is positioned to capture business through a range of opportunities such as the government-funded commitment to sports provision in schools

Management franchise Sports Xtra is taking full advantage of the prevailing market conditions to roll-out its successful concept. With the national excitement and anticipation of the 2012 Olympics, on top of the government's commitment to halt the rise in obesity, children's sports provision is a buoyant market despite the recession and currently the fastest growing sector of the leisure industry.

Sports Xtra was founded by Gareth Lippiatt in 2002 who, having launched the national franchise opportunity 12 months ago, reveals that several factors have combined to boost a network that is on track to reach 20 franchised territories by the end of the year. "We have a large target market as most children love sport anyway, but with the buzz of the Olympics combined with the increased demand for structured physical activity this is really a case of a well developed concept in the right place at the right time," he says.


"With an industry-leading staff training programme, new government funded initiatives and an innovative approach, there are plenty of opportunities for our franchise owners to win contracts across the UK. For example, all schools have new mandatory requirements that they find difficult to fulfil and that is where our franchise owners can provide a turn-key solution."

Sports Xtra Business Development Manager Matthew Warren explains how the company has aligned itself with the significantly increased public funding: "The NHS has spent £275 million on promoting the Change4Life campaign logo which can be seen absolutely everywhere. Sports Xtra is one of the national delivery partners involved in the scheme and therefore we are able to use that logo on all of our marketing...show me another business where you get to take advantage of a £275 million marketing campaign!"

Sports Xtra has created a management franchise opportunity which sees the franchise owner concentrate on building a substantial business selling products and services, while managing a team of coaches to deliver the sports programmes. Franchise owners require no previous experience in the sport or leisure industry and with the best performing area regularly turning over in excess of £15,000 per month, this is a unique opportunity to combine a passion for sport, build a business that is extremely rewarding and generate a good income.