Subway aims to add 1,000 restaurants in Europe next year
Subway, the sandwich restaurant chain with more outlets than McDonald’s plans to pick up the pace of openings in Europe by adding as many as 1,000 new locations in 2014.
The global chain already has more than 4,000 stores in Europe, where it has continued to grow during the continents recession and wobbly recovery, Assistant Regional Director Mike Charest said in an interview.
Charest commented: “Europe is the strongest, fastest-growing international market for Subway outside of North America, and will continue to be.”
The U.K is at the “top of the list” for growth in Europe with a goal to have 2,000 outlets by 2015. Subway has added 63 locations in the UK in 2013 to take its total number of outlets to 1,544 up from 59 openings in 2012. Growth has also been evident in the Netherlands, Finland and Sweden, where at least 20 stores have been opened in each country in 12 months.
The company aims to be in Latvia, Lithuania, Georgia and Ukraine by the end of this year. Ukraine has similar growth potential to Romania, which has 16 stores after the first opened in April 2012.