Hungry for expansion

The leading food and beverage chain has laid out its plans to increase its store footprint in non-traditional locations, with potential franchise owners encouraged to get in touch.

Leading food and beverage brand SUBWAY laid out its ambitious growth plans at the British Council of Shopping Centres conference in September as it looks to further build its success on the foundation of outlet development in non-traditional locations.

Hungry for more stores to meet growing customer demand, SUBWAY has more than 400 stores open or in development, in various non-high street locations, including fuel station forecourts, convenience stores, transport hubs, hospitals and universities.

It is a trend that is set to continue, with the long-established brand actively searching for additional locations away from urban centres, which will add to its 1,900 established branches across the UK and Ireland.

A team of head office staff and Development Agents detailed its expansion plans at the recent exhibition. Greg Madigan, Area Development Manager for the SUBWAY brand, notes the speed and ease with which companies are able to get a thriving SUBWAY branch up-and-running in non-traditional locations. He comments: “I’ve seen many companies quickly integrate SUBWAY stores into retail spaces with great success. The collaborative approach that the SUBWAY brand takes delivers real benefits for companies, including increased footfall and sales, and excellent business growth opportunities.“

The physical layout of a SUBWAY store can be easily adapted for a variety of properties, offering advantages including flexibility in terms of space, design and increased market share.”

Greg adds that SUBWAY’s ethos is to keep franchise investment costs as low as possible while promoting a simple operation, and of course to ensure that customers go away with great-tasting food that is made-to-measure. It is an approach that has driven the company’s success and allowed its franchise owners to benefit similarly, with a solid support network and robust processes in operation.

Regional Developers and business consultants are on-hand to assist and mentor all franchise owners with site selection, leasing, design, construction, hands-on training, purchasing, operations, advertising and local store marketing.

This robust support will, of course, continue to be available for owners in the non off-high street locations, and Subway is keen to work with those who think they have a suitable property to build the latest great branch alongside it.