Welcome Break welcomes SUBWAY
The partnership began with two new stores opening at Welcome Break Services at Charnock Richard Services on the M6 and Woodall Services outside Sheffield. Twenty jobs have been created so far as a result of this collaboration.
Welcome Break opted to include SUBWAY stores in their service stations because they wanted to provide their customers with a healthier meal option. These new stores mark the milestone of 1,600 SUBWAY stores now open in the UK, with many more in development.
Welcome Break is clearly impressed by the SUBWAY brand’s commitment to partnering the UK Government’s Public Health Responsibility Deal – it is the only Quick Service Restaurant to have endorsed six of the nutrition-related pledges. The new Welcome Break stores are open 24 hours a day, seven days a week, ensuring customers have access to healthier choices, made fresh in front of them, no matter what time of day or night.
Rod McKie, CEO of Welcome Break comments: “We are thrilled to be announcing that the SUBWAY brand has been added to our existing offering at Welcome Break Woodall and Welcome Break Charnock Richard. We have been looking to introduce our customers to healthier options and the product range that the SUBWAY brand offers has enabled us to do this at two of our service stations.
This is a partnership that we predict to go from strength-to-strength and we fully expect to be introducing the SUBWAY brand to other Welcome Breaks across the UK in the very near future.” Neil Denny, SUBWAY Development Agent for the North West, comments: “We have been working closely with Welcome Break over recent months and we are very excited to be opening the first two stores in the partnership. A SUBWAY franchise is the perfect fit for a busy motorway service station and from a consumer perspective, there is a real gap for healthier, made-to-order, great value options when customers stop on their travels. We hope to see many more SUBWAY stores in Welcome Break motorway service stations in the coming months.”
This new development has reflected a drive by the brand to open stores in non-traditional locations such as garages and service stations across the UK.